Russia based Yar Rassadin is a product designer who works on projects which range from lamps, Mp3 players, USB flash drives to salt and pepper shakers. In doing so, he tries to discover new meanings in ordinary objects.

His project, TIN lamp for Triode Design in Paris is a contemporary art object which reverses the roles of the light bulb and lamp shade. TIN sands for ‘Torshier In Lamp’, in which you find that the light bulb has become the lamp, with the lampshade housed within acting as the ‘bulb’.

Rassadin’s ‘Pantone Matryoshka’ nesting dolls are a contemporary twist on the traditional art form. They draw from the pantone color matching system, gradating in color – most vibrant to lightest – in relation to their size. He has also designed the ‘Ninja Matryoshka’ which is based on the belief that the nesting doll arrived in Russia via Japanese souvenir dolls in 1890 and is represented as a solid black Matryoshka.

www.rassadin.com

Marc Newson was born in Sydney, Australia. He is a successful industrial designer who works in aircraft design, product design, furniture design, jewellery, and clothing. He incorporates a design style known as biomorphism to his various designs. This style uses smooth flowing lines, translucency, transparency and the absence of sharp edges to create a beautiful and ergonomic design. He describes his 1988 Embryo Chair as “one of the first pieces where I hit upon a discernible style.”

www.marc-newson.com

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens and exhibitions for Deutsche Bank and Audi.

Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few.

www.karimrashid.com

Tanju Ozelin is a Turkish designer born on Istambul in 1962. He graduated in 1984 from Marmara University. Tanju is the creator of Scala Design where he works on furniture design, interior design, yacht design and product design. His work also includes video games and computer graphics making him one of the most important designers in Turkey. In 1966 he created the brand Petriak Kirmizi with Etran Binme.

www.tanjuozelgin.com